The “Ten Steps to Successful Breastfeeding” are the foundation of Baby-friendly Hospital Initiative (BFHI) and summarize the maternity practices necessary to support breastfeeding. A maternity facility can be designated ‘baby-friendly’ when it does not accept free or low-cost breastmilk substitutes, feeding bottles or teats, and has implemented these 10 specific steps to support successful breastfeeding.
World Breastfeeding Week 2010
Every facility providing maternity services and care for newborn infants should:
- Have a written breastfeeding policy that is routinely communicated to all health care staff.
- Train all health care staff in skills necessary to implement this policy.
- Inform all pregnant mothers about the benefits and management of breastfeeding.
- Help mothers initiate breastfeeding within a half-hour of birth.
- Show mothers how to breastfeed, and how to maintain lactation even if they should be separated from their infants.
- Give newborn infants no food or drink other than breastmilk unless medically indicated.
- Practice rooming-in – allow mothers and infants to remain together – 24 hours a day.
- Encourage breastfeeding on demand.
- Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.
- Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.
Everyone has the right to information about the benefits of breastfeeding and the risks of artificial feeding. Governments have a responsibility to provide this information. Communities as well as media and other channels of communication can play a key role in promoting breastfeeding.
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