Nearly 80% of all purchasing decisions are produced by women. Women make the option of which vacation 92% on the time, which bank account 89% from the time, in DIY 80%. Even the purchase of your household car is decided solely or mostly by women in 60% of instances. Women’s wealth continues to grow. Amongst 1970 and 1998 men’s median revenue rose by 0.6 % whilst women’s rose by 63%.
The significance of building goods and services that meet women’s demands cannot be overstated. When getting financial items and services, wealthy women have particular demands and concerns which are distinct to these of men. Understanding why and how women generate wealth, where they invest, and why is important to people that want to sell financial service items to this potentially large and poorly catered the group.
In 1998 the typical male millionaire in the UK was worth £2.7 m (US$5.42m) …Women Marketing The Significance Of Building Goods And Services Read More