New Study Says Smartphones are Driving UK Ecommerce Growth
According to new data, smartphones are the driving force behind the e-commerce growth the past three months. In retail especially, the future is not pop-up shops or geo-fenced flash sales. Rather, the future of e-commerce growth is palm-sized. This phenomenon continues to accelerate, with video and Instagram leading the way.
The latest information from Salesforce Shopping Index revealed that more than two thirds (67%) of visits to UK retailers came via mobile phone in the first quarter of 2018. During that period, overall digital revenues grew by 10 percent, and mobile orders grew by 25 percent. In the UK alone, mobile accounted for 40 percent of sales, desktop for 41 percent and tablets for 18 percent.
How did the UK’s overall growth fair in comparison to growth elsewhere? UK online sales grew by 14 percent in the first quarter, and 15 percent around the world. The fastest growth rates detected …
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