According to new data, smartphones are the driving force behind the e-commerce growth the past three months. In retail especially, the future is not pop-up shops or geo-fenced flash sales. Rather, the future of e-commerce growth is palm-sized. This phenomenon continues to accelerate, with video and Instagram leading the way.
The latest information from Salesforce Shopping Index revealed that more than two thirds (67%) of visits to UK retailers came via mobile phone in the first quarter of 2018. During that period, overall digital revenues grew by 10 percent, and mobile orders grew by 25 percent. In the UK alone, mobile accounted for 40 percent of sales, desktop for 41 percent and tablets for 18 percent.
How did the UK’s overall growth fair in comparison to growth elsewhere? UK online sales grew by 14 percent in the first quarter, and 15 percent around the world. The fastest growth rates detected by the Salesforce study were: Australia and New Zealand at 35 percent, the Nordics at 30 percent and Canada at 29 percent. When it came to discounting, however, UK shoppers enjoyed a discounting increase by 38 percent – the sharpest increase seen around the world.
The director, industry strategy and insights, at Salesforce Commerce Cloud, Jamie Merrick, shared his remarks on the positive start to the year: “This has been fuelled by an increase in both digital traffic (6%) and shopper spend (4%) and indicates that UK shoppers are growing increasingly confident and are aware of the benefits of online shopping.”
Why Your Business Needs an Internet Merchant Account
For e-commerce business owners, there has never been a better time to invest back into your business and make sure consumers have the payment processing options they prefer (mobile). Are you starting an e-commerce business and wondering what your options are? …New Study Says Smartphones are Driving UK Ecommerce Growth Read More